Love & Swans — Our Story

 It all started with Love.
The founders of the Brand — Maria and Ivan
met in 2016.

In 2019, Maria left her job at PwC to launch Love & Swans, even amidst the challenges of the pandemic. From the beginning, they had a vision of making Love & Swans a global brand, and they've been working towards that goal ever since.

We originally envisioned Love & Swans as a global brand, and it has been since day one. In February and August 2022, Love & Swans participated in two CURVE shows in the US, and they plan to continue exhibiting there in the future.

The brand underwent a change in location, moving their headquarters from Armenia to Istanbul in 2022. This move was a personal decision for the founders, who wanted to start a new chapter in their lives in Turkey.

To commemorate their love and the growth of their brand, Ivan designed a stunning wedding dress for the founders' wedding in July 2022. The dress was a beautiful expression of their love for each other and the brand they've built together.

Sustainability: our 5 pillars

As a participants in one of the most polluting industries (Fashion), we understand our responsibility to reduce harm to our planet. So what we doing:

1. Being Local.

Our lingerie is hand crafted in a small workshop. L&S team are 95% female, from artist to top management. Our main principle is «win-win», so all employees get a fair salary.

Our beading embroidery is make by women, many of whom had little or no income. Our relationship can be described by the word "community", based on mutual assistance and transparent relations. We doing our business with love.

Embroidery on our sets is done by machine, although it is very similar to manual. This is our know-how, the result of more than 6 months of development. This allows us to remain local without resorting to procurement in countries where we cannot control the transparency of working conditions.

2. Focusing on Quality.

We use very high quality fabrics and materials. We believe, that quality is the best way to be sustainable. All our materials are OEKO-TEX certificated, which means they were made without using any harsh chemicals. Moreover, most of our materials are produced in EU, which helps us to reduce carbon footprint because of logistics.

We using 0% plastic
in our packaging

  • RanPack paper mesh

    There is more than just bubble wrap in the world.
    We using paper wraps for our deliveries

  • Reduce weight

    We trying to reduce our boxes
    weight to minimize the logistics footprint.

  • Boxes for long time

    We believe that you can re-use
    our beautiful boxes for storing
    lingerie and more. Or compost it!

3. Do not overproduce

We produce lingerie in small batches. We use elastic mesh, and have only 6+16 sizes in our range. It prevents overproduction across multiple sizes, which is typical for lingerie industry. We also make bespoke orders, to make stock without useless items.

4. Using FSC Papers / 0% of plastics

We use Geami Ranpak™ protective paper wrap solutions instead of plastic bubble wrap in our transport packaging, and trust us — it's great!

All our package components is compostable / reusable / made from FSC papers.

5. Constantly looking for improvements

We are absolutely confident that sustainable development is an ongoing process, and we do everything so that not only Love & Swans, but also our contractors understand the importance of this for all of us in our shared future!